Sau đây là 50 yếu tố SEO cơ bản nhất đánh giá xếp hạng cho trang web của bạn: 1. Page Loading Scheme with HTML Page code and document measure, are the key elements will influence the speed of the stacking page. The web indexes consider the page stacking speed as one of the components which influences positioning. A page that takes aside greater opportunity to stack isn't favored by Google. The less time your page will take in stacking it comes about into better positioning. 2. Page Loading Scheme via Chrome Google at times uses Chrome (as a main web browser) user data to handle the page loading time better as it takes into consideration the speed of the account server, CND usage and other signals that are not related to HTML. 3. Canonical = Rel Using the tag in proper manner prevents Google from considering pages with similar and duplicate content. In short, the unique and fresh content will definitely help you in boosting your site ranking. 4. Optimization of Images Images play a vital role in grabbing the attention of the user on your site. Optimization of images with file name, ALT text, title, description and caption are necessary for ranking in search engines. 5. Recent Updated Content As we all know that content is the king. Updated content is crucial for time-sensitive searches. Google shows the date of a page’s last update. Fresh content is appreciated more by search engines! 6. Magnitude of Content Updates Adding fresh and unique updates and removal of insignificant stuff are more important than spinning down a few words. Freshness factor depends on the quality of the changes made and add a new flavor in it. 7. Historical and Page Updates Adding new content to a page adds freshness to your website. Make sure that updates are frequent enough, as and when needed. This is another helpful technique used to boost rankings. 8. Age of the Domain name According to Google engineer, Google algorithm domain age is no longer a significant factor. Good content matters more than the domain age in the long run for a website. 9. Usage of Keywords in Domain Having keywords in the domain is a relevant signal for a site where the keywords appearing in the content, tough well incorporated, positively affect the search results. 10. Use Keyword as First Word of Domain Starting the domain name with the targeted keyword will provide get the extra edge to your site over others. This is a crucial and an indisputable keyword ranking factor that can boost your site’s ranking on the search engines. 11. Importance of Domain History Your domain history plays a crucial role in boosting your ranking on search engine. Google uses a very smart algorithm; the domain history decides whether you are “good” or “bad”. It talks about who you are on the World Wide Web, and Google stands by the site with good content and repute from the get-go. 12. Keywords in Title Keeping your targeted keywords in the title of your page is a smart move, if you are looking to increase your SEO ranking. This can be a strong On Page SEO signal to boost page ranking. 13. Title Tag Starting with Keyword According to Moz data and Backlinko, title tags having keywords at the beginning performs well than when the keywords are used at the end of the title tag. 14. Keywords in Description Using keywords in descriptions is quite relevant and does make a significant difference, although it isn’t highly important. 15. Keyword in H1 Tag H1 tags are the most important part of the article/ Content writing. The “second title tag” of Google and by incorporating the right keyword in the H1 Tag, the Google SEO rankings gets a boost. 16. Length of Content Longer content is more preferred than the shorter ones. SERPIQ found that the right content length correlates with the SERP position. 17. Keyword Density Factor Keyword density is a factor which Google uses to determine the topic of a web page. Excessive use of keywords some time falls into the category of keyword stuffing and can have negative effects on SEO ranking. 18. Meta Tag Spamming Keyword stuffing can happen in meta tags also. However, Google may take this addition of excessive keywords to meta tags as gaming the algorithm, which may hit the site with a penalty. 19. Link Profile with Highest Number of Low-Quality Links Links which are derived from sources of black hat SEO like blog comments and forum profiles are known as low quality links. This is a sign of position gaming the system and can have a negative effect on ranking. 20. Linking Domain Relevancy Analysis from MicroSiteMasters.com says that sites with an unnaturally high amount of back links from unrelated sites or from spammed sites are more susceptible to Penguin Penalty. 21. Unnatural Links (A Warning) Thousands of “Google Webmaster Tools notice of detected unnatural links” messages are sent out by Google that results a ranking drop. This can at times be quite significant. Website ranking may suffer for this. 22. Poison Anchor Text A poison anchor text especially pharmacy keywords is a sign of spamming or a hacked site. This can actually poison and hurt the site’s ranking on SERP. 23. LSI Keywords in Content LSI (Latent Semantic Indexing) keywords in content concentrate significance from words with in excess of one importance. This empowers writers to think of value content. LSI keywords help web arachnids to comprehend the subject better. 24. LSI Keywords in Title and Meta Description Utilizing keywords in meta descriptions and title enables Google to recognize amongst equivalent words and this, thus builds SEO rankings. 25. Keywords in H2 and H3 Tags Influencing the keyword in H2 or H3 format is another significant factor for SEO rankings. 26. Outbound Link Quality Some SEO companies trust that connecting out to expert destinations sends put stock in signs to Google, in this manner enhancing positioning. 27. Outbound for Link Theme Moz says that web search tools utilize the substance of the pages you interface, as a pertinence flag. In the event that you have a page identified with cell phones that connects to film pages, at that point this may disclose to Google that your page is about motion picture autos, not the car. 28. Number of Outbound Links Excess of do-follow outbound links leak page ranks and leaves a negative impact on the ranking. 29. The Number of Internal Links on a Page The quantity of internal links to a page advises about its importance to different pages on the site. This is a genuine explanation and aides in SEO positioning. 30. Quality of Internal Links of the Page Getting internal links from definitive pages on the domain have more grounded impacts and effect than from pages with no or low PR. 31. Broken Links Broken links can influence SEO positioning and as web indexes consider the ease of use of a site. On the off chance that the web crawler arachnid visits the webpage and goes over a great deal of "deadlocks" or "broken links", it can make issues. On the off chance that it finds too much "404" error pages, it decreases the estimation of the site. 32. HTML Errors Messy coding and HTML blunders are indications of low quality site and numerous SEO specialists have the feeling that it's a noteworthy indication of shortcoming. 33. Domain Authority for Page Hosts Things being what they are, a page of a legitimate domain will be substantially higher on the query items than a page on a space with the lesser expert. 34. Page Rank of the Page Prior, higher PR pages rank superior to low PR ones. Google has now quit refreshing Page Rank, so it doesn't hold much importance, at display. 35. URL Length Long URLs antagonistically influence look per-cleavability. As little URLs are simpler to review than the more extended ones, utilizing little and sweet URLS for focused group of onlookers is a superior alternative. 36. Keyword Usage in URL Using the target keyword in the URL is beneficial and is one of the most important relevancy signals. 37. Page Priority in Sitemap Priority of a page is given via sitemap.xml file which shows the ranking of the page on the google search. 38. Helpful Content Google is sharp and Backlinko peruser Jared Carrizales says it can recognize effortlessly between "quality substance" and "valuable substance". 39. Quality-rich, Unique Content Google will overlook the site which needs esteem and useful substance. Content should be exceptional and acquire a specific level of freshness and originality. 40. Website Architecture Satisfying and business-like site engineering empowers Google to specifically arrange the substance. This thusly helps in Google positioning. 41. Website Updates Add freshness to your site with the option of crisp, new substance. Refreshing your site is an additional aid. 42. Mobile Optimization Google certainly feels weak at the knees over versatile neighborly locales! The sites which are not portable neighborly may get punished. In this way, it's chance you settle on the responsive website composition! 43. Backlinks from Aged Domains Did you realize that utilizing backlinks from matured areas are more effective than joins gotten from the more up to date ones? Truly, this is attempted, verified. 44. Page Authority The higher the page rank with high specialist connects, the more prominent are the odds of the website page positioning great in Google. 45. Domain Authority Specialist of connecting areas or at the end of the day, domain authority is a vital SEO positioning element. 46. Links from Authority Sites A connection that originates from a site is viewed as an "expert site" and is more significant in SEO positioning than the connection from a little microniche site. 47. The Quality of Linking Content Inadequately composed or spun content connections are not viewed as that great, when contrasted with elegantly composed, multi-media improved substance. 48. Bounce Rate Another dubious point, yet a few people say that skip rate does make a difference, as Google utilizes the clients as "quality analyzers" to comprehend the amiability of a site. On the off chance that the guests' avoid the site in seconds then the bob rate hops up adversely, influencing the positioning. 49. The Panda Penalty Locales with low quality substance are less noticeable to web crawlers as Google lean towards quality substance. Such destinations with poor substance are hit by Panda penalty 50. Hiding Affiliate Links On the off chance that you go too far to stow away associated joins with shrouding, at that point it might pull in punishment.
